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Smart Leadership Demands Creativity

6:27 AM

In today's innovation-driven economy, understanding how to generate great ideas is an urgent managerial priority. And that calls for major doses of creativity. But many leaders assume creativity is too elusive and intangible to be managed. It's true that you can't manage creativity. But you can manage for creativity, say innovation leaders and experts who participated in a 2008 Harvard Business School colloquium. Among their recommendations for fostering the conditions in which creativity flourishes:

A)-Stop thinking of yourself as the wellspring of ideas that employees execute. Instead, elicit and champion others' ideas.
B)-Open your organization to diverse perspectives--by getting people of different disciplines, backgrounds, and areas of expertise to share their thinking.
C)-Know when to impose controls on the creative process (such as during the production phase) and when not to (during early-design phase).

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