The American Manager

Business Owners, Executives and High Level Managers are finding new life, revenue and profits in this economy by employing subordinate relationships where this strategy was previously thought unnecessary. Networking the people you trust below you on your Organizational Chart can yield new revenue sources and available Client bases.

We have a Construction Management (CM) Client who held this kind of connecting as off limits, until they took our advice to give incentives to Non–Marketing Managers, which brought in solid Projects and Contracts. One Manager had a Designer relationship and uncovered a large public project in the development stage which was in limbo on how to deliver it by a Facilities Director. This Designer relationship with the CM’s Manager was key in providing a solution to the Facilities Director and building trust enough to win the contract and a future repeat Client as well. While this kind of Marketing can be unpredictable, the approach requires a careful placement of incentives to drive accountability internally. Many Organizations are uncovering talents and resources previously hidden due to compartmentalizing subordinate managers into a single skill dimension. We continue to address a common unintentional restriction of multi-dimensional minds into a single dimensional job description. When Executive Management opens a door of opportunity to release a talent of proven performers, the payoff comes in many levels.

Peers of such Managers will recognize the trend and be highly motivated by the examples and results attained by those who achieve success delivering for their Organization in a new role…even part-time or temporarily. This positive reaction also creates an atmosphere of initiative when made visible in a strategic way within the Organization itself.